Allow me to say that this information is my take on the strategy that Wix is using against WordPress.
WordPress by far holds the market share on Content Management Systems (CMS) with over 40%. There are two ways to look at WordPress and I would like to make that distinction clear for those that do not know.
WordPress.org is the free open-source software you may download. There is a large community of WordPress users and developers. You must create a database, purchase a domain name, and have a server for hosting your site. A large number of plugins are available for you to use created by individuals to download. There are also themes available to change the display format.
WordPress.com is the same free software on a hosting platform. You have options for the size and type of hosting you desire. It has a cost to have an e-commerce website. You are also limited to the number of plugins you may use.
Wix is a for-profit company. It has many available built-in plugins and a wide variety of templates to select from. Wix is closer to WordPress.com although the campaign they launched does not clarify this.
CMS MARKET SHARE AS OF 4-18-21
The Wix Campaign
Wix began its campaign offering free Bose headphones to a select few influencers. The next step was to release a series of videos that undermine WordPress.
This is a marketing ploy. They want to place focus on the new developer-focused features. In the course of taking this action, they decide to make WordPress look bad.
They mention updates, plugins conflicts, and the old white screen of death. In an attempt to add humor to the videos, they make WordPress seem to glitch. Someone new to WordPress may find these ads as a reason to make the switch to Wix without investigation.
There is a mix of reactions within the WordPress community. Wix has lit the fuse and we are here to witness this CMS feud. Allow us to try to make sense of this.
The Wix Attack
According to market share research WordPress is by far the most popular CMS used on the internet. Wix falls way short of the stature of such a behemoth. Why then would you feed fuel to the flame except to get attention?
WordPress is an open-source project. It has an active community of users and contributors. This attack is not on WordPress but on the community. The hundreds of thousands of programmers, the plugin creators, the theme creators, the community as a whole.
Wix, a corporately owned company selling a service to the user. A for-profit company trying to compete against a free open-source competitor seems ludicrous. There are plenty of other alternative companies to compete against.
Wix decided to fight the most popular CMS as a way to get attention. That is a very brave move and this strategy may get them the attention they want?
WordPress And Constructive Criticism
The WordPress community has invested a lot into the development of the software. There is a strong bond amongst users and developers in the community. Most of the plugins offered to WordPress users are free. If you need a certain functionality on your site then there is most likely a plugin that will do it for you.
To attack the WordPress CMS is an attack on the community. The video portrays WordPress as error-prone. This goes against the views and pursuits of the community. It’s a way of saying that the works people have developed are not good. If you contribute to WordPress you will never measure up to the power of the all-mighty Wix.
WordPress, like anything, has shortcomings. WordPress updates for security and functionality. It started as and will remain a work in progress.
Calling attention to plugins conflicts, security issues, and maintenance is fine. The WordPress community keeps an eye on issues that take place. Having the competition shed light on the subject is fine. Running a system that is unopposed doesn’t lead to the evolution of the product.
Where Does This Lead Us?
The results lead to the fact that Wix gets some attention and WordPress feathers got ruffled. This may be viewed as a win for Wix in the short term.
The long-term effects will be the true test. Will Wix be able to get WordPress users to switch to Wix? Will their investment in these videos entice new customers?
These attacks will not even place a dent in WordPress’s continued growth. It will stay the market leader in the foreseeable future.